How Anthropic questioned the role of advertising in AI during its Super Bowl debut
How Clay generated 6 million LinkedIn impressions from executive content
How Grubhub converted the most Grubhub+ Student members ever
How Hellmann's used a garlic-scented novel to revive a struggling product among Gen Z
How BERO launched an omnichannel loyalty program before anyone cracked open a can
How Clorox built an organic social-first strategy that generates millions of impressions across brands
How Pop Mart turned Labubu into a global cultural phenomenon
How Mr. Clean retired and then quickly returned to announce P&G’s biggest product innovation in 20 years
How KitKat turned a pre-Easter chocolate heist into a PR victory
How AI-generated anthropomorphic fruits generated over 200 million views
How Chewy built customer loyalty with free personalized pet paintings
How a viral Japanese macaque turned an IKEA product into a global sell-out
