How Hellmann's used a garlic-scented novel to revive a struggling product among Gen Z
How BERO launched an omnichannel loyalty program before anyone cracked open a can
How Clorox built an organic social-first strategy that generates millions of impressions across brands
How Pop Mart turned Labubu into a global cultural phenomenon
How Mr. Clean retired and then quickly returned to announce P&G’s biggest product innovation in 20 years
How KitKat turned a pre-Easter chocolate heist into a PR victory
How AI-generated anthropomorphic fruits generated over 200 million views
How Chewy built customer loyalty with free personalized pet paintings
How a viral Japanese macaque turned an IKEA product into a global sell-out
How McDonald's CEO video sparked a flurry of social media reactions + sales
How Nutter Butter drove a 190% sales bump with absurdist TikTok content
How SharkNinja built the largest ice cream community on Reddit
