How Oatly used a spam-themed global campaign to launch its newsletter
Klarna’s Global Head of Brand Rebecca Jerndahl Tepavac shares lessons on building a consistent brand and meeting consumer needs across global markets.
How the Fenty Hair launch achieved billions of impressions and boosted sales for other Fenty brands
How Grubhub boosted brand loyalty and lifetime value with a campaign for moms
Datadog’s VP of Product Marketing Greg Gsell shares lessons on launching products, scaling, and shifting from single product to multi-product marketing.
How John Deere leveraged social to boost relevance and connection with Gen Z
Therabody’s VP of Brand Voice, PR, & Communications Allison Walker shares lessons on transitioning from generalist to specialist and learning from unlikely sources.
How Four Seasons turned a filming location into a luxury booking engine
Thrive Market CMO Amina Pasha shares lessons on building iconic brands, mission-driven marketing, and letting specialists lead.
How Klarna saved and scaled by going all-in on generative AI
Tecovas CMO Krista Dalton shares lessons on merchandising, marketing, and change management
How Heinz boosted brand loyalty and affinity with an AI experiment